The Journey & Beginnings of Goodstart Jones

Welcome to our corner of the internet where we show you our version of innovation meets tradition, and quality meets craftsmanship.

Our story is one of passion, dedication, and a relentless pursuit of excellence in travel goods and accessories.

Let us take you through our journey about what makes Goodstart Jones and our products, including our renowned Woodsack Backpacks, built to last plus truly unique.

"It Always Seems Impossible Until It's Done" -Nelson Mandela

Our Beginnings | Paul's Story

The journey began with a simple idea and handmade bag crafted at home. The plan was to sell these bags to raise funds for the production of his envisioned leather bags. One night, Paul pitched this idea to his mother and sister, who were skeptical of his ability to pull it off, especially since he had never sewn before. Challenged by his sister, he was determined to create his own range of bags. When asked what would set his bags apart, Paul conceived the idea of incorporating wood into the designs to make them stand out.

Despite his family's doubts, Paul’s persistence and belief in his vision drove him forward. He accepted the challenge to turn his wood bag concept into reality. Many late nights, various sewing machines, and countless YouTube tutorials later, he perfected his craft. His dedication to quality and innovation paid off, and Goodstart Jones began to take shape.

Goodstart Jones bag manufactures

Meaning Behind The Brand Name

Pronounced "Good start" - part motto, part vow to do our best at all times.

Jones- is a reminder and part affirmation that the owner is so confident in his products.


Good Design Doesn't Need To Follow A Trend

At the heart of Goodstart Jones is our flagship product: the Woodsack Backpack. This iconic backpack embodies everything we stand for – durability, functionality, and timeless style. Crafted from premium, water-resistant canvas and reinforced with leather accents, the Woodsack Backpack is designed to withstand the toughest conditions while maintaining a sophisticated look.

Our Woodsack Backpack offers ample storage space with a large main compartment, multiple internal pockets, and convenient external compartments. A dedicated laptop sleeve ensures your electronics are secure, making it perfect for both outdoor adventures and urban commuting. The ergonomic design, with padded shoulder straps and a contoured back panel, guarantees comfort even during prolonged use.

Always been about woodsacks

Our Approach & Motivations

Our manufacturing workshop in Wolverhampton is the beating heart of Goodstart Jones. Here are some elements of what makes it so special and our process

Action 1


Learning Never Stops | Continuous development of handmade skills. To have the title “Handmade in England”stands for quality made goods. We always aim to make our bags in England and to always aim to do our best. Like the bible says. “If you know good then do good.” We make everything by hand with a objective of continually training and learning to improve tailoring skills.

Action 2


Military Aspirations | Great source of reference when it comes to combing both the basic practicality of items being hardwearing and multifunctional. Plus the military / army and navy influence is also a great source of inspiration for the look and style which is capable of combing the bags function and materials selection together perfectly.

Method 3


Simplicity for the Real World | Less commotion, more and more practical details We favour clean lines and modern features - we don't overdo it, instead letting the details speak for themselves whenever feasible. Overall, we try to keep the bags as uncomplicated as possible. This allows owners to pay attention to the essentials and perform simple repairs if necessary.

Action 4


Luxury of Authenticity | Can’t beat the real feeling of genuine natural materials. Combining the use of real wood with high quality materials the likes of leathers, cork, metals , wool , waxed canvas all provides a hard wearing long lasting bags with a premium feel.

Method 5


We believe in giving back to the community that supports us. Our workshop is more than just a place of work; it’s a community hub where we engage with local initiatives and support local talent. By staying true to our roots, we ensure that Goodstart Jones remains a brand that our customers can trust and feel proud to support.

Element 6


Sustainability is at the core of our manufacturing process. We source our materials responsibly, opting for eco-friendly options wherever possible. Our commitment to reducing our environmental footprint extends to our workshop, where we implement practices designed to minimize waste and energy consumption.

"It takes a lot of hard work to make something so simple". - Steve Jobs

We invite you to join us on our journey and experience the difference that Goodstart Jones brings to the world of outdoor gear and accessories. Whether you’re exploring the great outdoors or navigating the urban landscape, our Woodsack Backpack and other products are designed to be your reliable companion.

Thanks for being a part of our story. Together, let’s embark on countless adventures with confidence & style.

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