The Journey & Beginnings of Goodstart Jones

Goodstart Jones— where innovation meets tradition and quality meets craftsmanship.

We create durable, distinctive bags and accessories designed for people who value creativity, purpose, and timeless design.

From our signature Woodsack Backpacks to our travel-ready essentials, every piece is handcrafted in the UK with care, precision, and pride — made to last a lifetime of journeys.

"It Always Seems Impossible Until It's Done" -Nelson Mandela

Beginnings of GOODSTART

 Goodstart Jones, turned a challenge into a craft. With years of experience in footwear and accessory design, he set out to create his own line of quality backpacks. When finding a manufacturer proved difficult, he decided to make them himself — blending innovation, tradition, and hands-on craftsmanship to build a brand that celebrates creativity and purpose in every stitch.

Goodstart Jones bag manufactures

Meaning Behind The Brand Name

Pronounced "Good start" - part motto, part vow to do our best at all times.

Jones- is a reminder and part affirmation that the owner is so confident in his products.

W O O D S A C K S

Good Design Doesn't Need To Follow A Trend

The Woodsack isn’t just a backpack — it’s the core of what we do at Goodstart Jones.
Handcrafted in England, each Woodsack is built to tell a story of craftsmanship, adventure, and creative purpose. Inspired by nature and designed for modern life, it brings together the durability of outdoor gear with the refined style of everyday carry.

We created the Woodsack for people who live with intention — Those who move between studios, cities, and open spaces and need something reliable that fits their lifestyle and identity.

Made from premium, water-resistant fabrics and finished with signature wood-inspired details, every Woodsack is a balance of strength and sophistication. Inside, you’ll find space built for real life — a roomy main compartment, clever internal pockets, and a secure laptop sleeve — designed to keep your essentials organised, whether you’re heading to work, class, or the great outdoors.
This bag acts as a symbol of craftsmanship, creativity, and the journey you’re on.

Always been about woodsacks

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Our Approach & Motivations

Our manufacturing workshop in Wolverhampton is the beating heart of Goodstart Jones. Here are some elements of what makes it so special and our process

Action 1

IMPROVING OUR CRAFT

Learning Never Stops | Continuous development of handmade skills. To have the title “Handmade in England”stands for quality made goods. We always aim to make our bags in England and to always aim to do our best. Like the bible says. “If you know good then do good.” We make everything by hand with a objective of continually training and learning to improve tailoring skills.

Action 2

TIMELESS MILITARY STYLING

Military Aspirations | Great source of reference when it comes to combing both the basic practicality of items being hardwearing and multifunctional. Plus the military / army and navy influence is also a great source of inspiration for the look and style which is capable of combing the bags function and materials selection together perfectly.

Method 3

STRAIGHTFORWARD & FUNCTIONAL DESIGN

Simplicity for the Real World | Less commotion, more and more practical details We favour clean lines and modern features - we don't overdo it, instead letting the details speak for themselves whenever feasible. Overall, we try to keep the bags as uncomplicated as possible. This allows owners to pay attention to the essentials and perform simple repairs if necessary.

Action 4

MATERIAL SELECTION

Luxury of Authenticity | Can’t beat the real feeling of genuine natural materials. Combining the use of real wood with high quality materials the likes of leathers, cork, metals , wool , waxed canvas all provides a hard wearing long lasting bags with a premium feel.

Method 5

OPEN TO THE COMMUNITY

We believe in giving back to the community that supports us. Our workshop is more than just a place of work; it’s a community hub where we engage with local initiatives and support local talent. By staying true to our roots, we ensure that Goodstart Jones remains a brand that our customers can trust and feel proud to support.

Element 6

SUSTAINABLE PRACTICES

Sustainability is at the core of our manufacturing process. We source our materials responsibly, opting for eco-friendly options wherever possible. Our commitment to reducing our environmental footprint extends to our workshop, where we implement practices designed to minimize waste and energy consumption.

"It takes a lot of hard work to make something so simple". - Steve Jobs

We invite you to join us on our journey and experience the difference that Goodstart Jones brings to the world of outdoor gear and accessories. Whether you’re exploring the great outdoors or navigating the urban landscape, our Woodsack Backpack and other products are designed to be your reliable companion.

Thanks for being a part of our story. Together, let’s embark on countless adventures with confidence & style.

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