October is a special time for the Goodstart Jones team to reflect on our Caribbean heritage and celebrate the incredible contributions of Black communities to British life.
Black History Month offers an opportunity for everyone to explore the rich culture, creativity, and influence that Black people from around the world have brought to the UK. From music, food, and fashion to language, art, sport, health, and design, Black culture has left an indelible mark on every corner of society. There is no area of everyday life untouched by these influences.
This year, Goodstart Jones is proud to collaborate with NOTHS (NotOnTheHighStreet.com), sharing our passion for creativity from a Black perspective. As part of this exciting partnership, we’ve produced a short video highlighting the design process behind the Woodsack Mini Crossbody Bag, giving a behind-the-scenes look at how heritage, craft, and innovation come together in our workshop. Our collaboration with NOTHS allows us to bring the Woodsack collection to a wider audience, connecting with people who value thoughtful design, quality craftsmanship, and cultural storytelling.
At Goodstart Jones, our Caribbean roots inspire everything we do—from the muted yet striking colourways to the ingenuity built into every product.
Black culture has always been about pushing boundaries, setting trends, and improving lifestyle through creativity. This philosophy drives our design process, shaping products that are not only functional but also a celebration of culture, history, and self-expression.
The Woodsack collection embodies this spirit. Each bag is more than an accessory—it’s a statement of creativity, heritage, and the freedom to explore new trends while honouring the past. For us, it’s personal. For you, it’s an invitation to carry a piece of culture, craftsmanship, and innovation wherever you go.
on the NOTHS Collaboration
Our collaboration with NOTHS includes a selection of standout Woodsack pieces designed to celebrate both style and practicality:
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Woodsack Mini Crossbody Bag – Perfect for everyday adventures, blending heritage-inspired muted tones with functional design.
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Woodsack Lite Backpack – Lightweight yet durable, ideal for creatives on the move who value craftsmanship and sustainability.
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Woodsack Slim Tote – A versatile bag that fits effortlessly into both work and leisure lifestyles, designed with a nod to trendsetting Black fashion influences.
Discover the Woodsack collection and explore our collaboration with NOTHS at NotOnTheHighStreet.com/shops/GoodstartJones, or visit our website at www.goodstartjones.com to shop the full range and learn more about the stories behind our designs.