The Woodless MERCHANT Backpack

For Original WOODSACK Lovers That Can't Commit 

Goodstart Jones woodless Merchant backpack rucksack

First backpack by Goodstart Jones that has no wood. However, that does not mean were abandoning the whole wood thing.


As a bag designer, I am always introduced to various travel situations where I can gain ideas for creating new carry product concepts.  


Inspired by watching morning commuters traveling in London. These trendy professionals of all ages had one thing in common...

All carried a Large Bag of some sort that seemed to hold their life together that didn't seem to fit the location nor their personal style. Rather instead opting for comfort and practicality. 

Goodstart Jones woodless backpack rucksack




Our solution comes from taking design elements in military travel products to create the Merchant backpack to do the following: 


  • BE ORGANISED /// Included with matching laptop sleeve and separate padded dividers for storing your essentials neatly stowed and easily whilst remaining accessible. 

  • BE FLEXIBLE /// 18-litre main compartment capacity for large loads or big items with room for more.

  • BE COMFORTABLE /// Fully padded inside great for electronic devices. Plus can be worn on how to feel comfortable. Like a messenger bag or backpack with memory foam straps. Designed to contour to your body whilst being wide to take the load. 

  • BE VISUAL APPEALING /// contemporary styling to be minimal and compact. 


  • BE WELL MADE /// Use hard-wearing materials combined with that British method of craftsmanship equals quality dependable travel companion. 


  • Goodstart Jones woodless olive backpack rucksack Goodstart Jones Woodless backpack rucksack  


Overall we named the bag The MERCHANT Backpack due to it takes featured elements for the needs of the working to get jobs done. 


Goodstart Jones woodless merchant backpack rucksack


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